Advanced User Research Techniques: Web Analytics (part 1)

  • Web Analytics
  • Statistical Analytics

Web Analytics

Web analytics are a common method for organisations to track user behavioural patterns on websites. It monitors traffic and popularity trends by counting the number of website visitors and page views. This includes how long a user spends on a webpage, where they came from and ultimately if users are achieving their goals (Preece et al, 2015). More specifically:

  • Users/unique visitors
  • Page views
  • Unique page views
  • Pages/visit
  • Average visit duration
  • Bounce rate
  • Goal completions

Heart Framework

Kerry Rodden and her team at Google have developed two methods for measuring the quality of user experience and goals of a product/project using analytics. These methods are the HEART framework and The Goals-Signals-Metrics Process.

References

Empson, R. (2012) Google Biz: Over 10M Websites Now Using Google Analytics. Retrieved from http://techcrunch.com/2012/04/12/google-analytics-officially-at-10M/.

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Principal Product Designer. Curious by how people think, how things work and what makes something useful, usable and desirable

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Neil O'Donoghue

Neil O'Donoghue

Principal Product Designer. Curious by how people think, how things work and what makes something useful, usable and desirable